About the project
Goal and tasks:
Desulphurisation and denitrogenation systems at CHP Plant Wrocław are the biggest pro-ecology investments in Kogeneracja's history. The task that Komunikacja Plus was entrusted with consisted in effective delivery of information about the principles of the new systems' operation as well as the benefits from their launch to the residents and opinion leaders.
Our tasks:
- Development of a communication plan for the investment from commencement to completion
- Cooperation in the area of the implementation of the plan's principles, including development of communication tools and media relations, as well as attracting partners
Scope of action:
Media relations
Coordination of the information campaign in the local media, comprising activities including interviews with experts, competitions for readers, educational materials on heat generation, etc.
EVENTS
Support in the area of organisation of events, particularly those targeting local journalists - laying the foundation stone and a press tour of the CHP plant.
DIRECT MEETINGS
Preparation for informational meetings targeting Wrocław's opinion leaders.
MATERIALS FOR RESIDENTS
Cooperation in the area of development of concept and content for materials for the residents: leaflets and a website.
Results:
- 100 % of articles about Kogeneracja's investment with positive overtones
- almost 100 publications in the local media over the 3 years of the investment's duration
- effective education of the residents on the subject of the technology and the benefits of the launch of the system for desulphurisation and denitrogenation of fumes
Awards:
Golden Paperclip 2016
"Cleaner air for citizens of Wrocław - Komunikacja Plus, Kogeneracja of EDF Group
Anti-crisis communication and crisis communication
Golden Paperclip 2016
"Cleaner air for citizens of Wrocław - Komunikacja Plus, Kogeneracja of EDF Group
Industry, automotive, transport and logistics
References
Komunikacja Plus's specialists approach every task in an individual manner, developing solutions supporting our company's business goals. The agency's commitment and efficiency make it a reliable and solid partner.
