About the project
Goal and targets:
To create an internal communication platform in a company employing 18.5 thousand staff in ten divisions located in different parts of the country. The platform's three key components: the company's television KGHM TV, the tabloid-like biweekly "Miedziak" and the quarterly "Focus KGHM" reach their audiences regularly, delivering an attractive message tuned to the target's needs. Importantly, the message is efficient - it transpires from anonymous employee opinion polls that "Miedziak" is the most highly valued source of information about the company.
- To diagnose the main communication barriers in the company and develop an internal communication plan allowing for a shift in the message rhetoric as well as new communication tools.
- Cooperation in the implementation of the plan, including development of new communication tools.
- Constant editorial cooperation oriented at the development of publications.
Scope of action:
Delivery of internal communication audits (research at the project's launch and after the implementation of the new tools), comprising analysis of the existing tools, surveys and in-depth interviews.
Development of recommendations - i.e. proposals for solutions adjusted to the company's business goals and responding to thee communication barriers diagnosed over the course of the research.
Development of a concept of new communication tools.
Delivery of journalism workshops and constant cooperation oriented at the delivery of publications.
- development of an effective manner of regular communication in dealing with the numerous staff
- positive results of employee surveys ("Miedziak" rated the most valuable source of information about the company)
- constant development of tools: splitting the TV transmission into particular divisions of the company, special issues of "Miedziak", a version of Focus in a foreign language for overseas divisions
- the Prowly award - "Mistrzowie Drugiego Planu" ("Masters of the Background") for " a novelty, non-standard approach and efficiency in creation and constant development of internal employee magazines - two newspapers delivered for KGHM"
Power of Content Marketing Awards Columns of the Year 2016 – Bronze award
Focus KGHM - magazine of KGHM capital group
Magazine for employees, circulation 1,001-10,000 copies